Apple and Dropbox dump AWS — should you?

Both Apple and Dropbox are moving at least some of their cloud services away from Amazon Web Services’ public IaaS cloud. Apple reportedly is moving part of its cloud infrastructure to Google’s Cloud Platform, while Dropbox is moving to its internal infrastructure (that is, its own private-cloud data centers).

No one should be surprised, and no one should take this to mean that AWS is in trouble.

Owners who move workloads to a public cloud do so because they want something that’s fast to implement and cheap to run. AWS fits the bill nicely for many startups and even for big tech companies seeking to build their own cloud services in third party’s public cloud.

But these days, competing public clouds offer the same benefits and can be a better fit for some customers. There are two common reasons for a company to rethink its public cloud provider:

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